Michigan

Michigan and NIKE partner up once again

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For the first time since 2006, the NIKE swoosh will be branded across Michigan apparel once again.

According to MGOBlue.com, the school announced that they’ve reached a partnership agreement with the NIKE brand that will commence in August of 2016 and go until 2027 with an option to extend things until 2031.

“After careful consideration, the right partner for the University of Michigan was NIKE,” said interim director of athletics Jim Hackett. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.

“NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

NIKE will supply all 31 of Michigan’s athletic teams with uniforms, footwear, apparel and equipment. Apparently the University and NIKE will also collaborate on innovation initiatives in sports technology, design and best practices.

“The University of Michigan ranks high among the world’s great institutions of higher learning and enjoys a rich, tradition-laden history in college sports. Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches and staff. We eagerly look forward to bringing out the best in each other,” said Joaquin Hidalgo, Vice President and General Manager, Nike North America.

Additionally Michigan will also be able to use the Jordan Brand “Jumpman” apparel and footwear for men’s and women’s basketball.

Michigan will continue to be supplied by Adidas until their contract runs out next year.

h/t: MGoBlue.com

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